If there is one thing that has been constant over the past few years, it is the transformation of all things analogue to digital. It is an undeniable fact that we are moving towards creating a digital future. The key to keeping up with the technology, that is evolving at a breakneck speed, is to embrace it by understanding its potential, and utilising its features to your advantage, to make it work for your business. The companies that understand the changes in the way people receive information and change their marketing strategies succeed, and the ones that don’t race towards failure. As the saying goes, “It is important to take your product or service to the consumer, and not wait for them to come to you.” And what better way to reach the consumer in this digital era than to go digital?
Digital marketing unlike 3D displays or the Google Glass isn’t a product that was created out of desperation. In fact, digital marketing has evolved as a requirement due to the global shift towards creating a digital world. Looking at the direction in which the world is progressing, it is safe to assume that digital marketing will replace traditional marketing in the near future. Traditionalists who see digital marketing as a threat to the traditional method are wrong, and digital marketing must rather be viewed as an effective addition to make the conventional method more efficient.
Another main advantage that digital marketing has over conventional marketing is cost. A social media campaign isn’t going to cost you anywhere close to running an ad on TV or putting up a banner on a billboard. With digital marketing, you have the ability to track the reach of your posts in the campaign in real-time with the help of automated tools, rather than having to pay an expert to track the customer reach.
“The lines between traditional and digital are blurring and organizations are really beginning to embrace the idea of branding as an experience rather than a singular medium, channel or execution. At the end of the day, what we’re doing is creating and designing brand identities that aren’t strictly tied to physical spaces, digital technology or even senses. We’re creating brands that are experienced over time and in different ways.” – Forbes.