This startup has the vision to take eCommerce to rural India.

Every advancement in technology aims to do one thing – make our lives simpler. E-commerce is one of the few fields that has actually managed to do it by striking the balance between convenience and functionality. With e-commerce, you have the ability to sit in the comfort of your home, browse through the products on your computer and place an order with just a click of the button. Another advantage that comes with shopping online is that the products are listed at a heavily discounted price. It is safe to say that e-commerce has changed the way we shop. If there is one downside, it is the inability of people living in the rural parts of the country have access to the internet, let alone these services.

Yeswanth Devisetty, co-founder of the startup – IndiaBuys, when formerly working in Mumbai, had his relatives call him to book a few products online, during one of the biggest sales in the country because internet access was a problem, and they didn’t know how to order stuff online. Similarly, Snehith Budime, a junior from his college had similar experiences with his family members calling him to order stuff online. This led to the idea of creating something that would help people living in the rural areas to do online shopping.

“Around the same time, we came to know about Amazon Udaan, which was the e-commerce company’s program to take e-commerce to rural areas. We approached them, partnered with them and set up IndiaBuys.” Snehith said to T-Hub.

IndiaBuys was founded in June 2017 in an effort to assist people with ordering products online through what they call a “phygital store” (physical + digital). The store was first opened in Rajahmundry, and then in Tenali and Karimnagar. Every product is ordered using cash on delivery and when the product arrives, the consumer is informed to come pick it up. Any person who is interested to set up a franchise of IndiaBuys can do it with an initial investment of Rs. 1.25 lakhs.

IndiaBuys doesn’t charge the customer for the order, instead gets a franchise fee of 10% from the store. Snehith has also stated that each store earns anywhere from Rs. 35,000 to Rs. 50,000 a month based on the locality. There are about 125 stores currently operating across Andhra Pradesh and Telangana.

“Demand for this kind of service is very high in rural parts because everyone knows that products are cheaper online and customers get a huge number of options to choose from. But due to reasons mentioned earlier, customers are unable to avail these benefits and we are offering a free service which will make them comfortable with online shopping,” said Snehath to T-Hub.

IndiaBuys is planning to expand to more towns and villages in Tamil Nadu, Karnataka and Orissa by the end of the year. They have also planned to introduce more services like recharges, bill payments, travel ticketing, insurance, banking services and medicines at these stores.

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